Atlas World Group appointed Jason Loehr the VP of corporate marketing and Tiffany Kelley as director of marketing, the company announced July 8.
Both Loehr and Kelley will drive Atlas’ brand and growth, per the release. Loehr will lead the company’s brand strategy, while Kelley will aid in the mission.
Loehr and Kelley are filling new positions at the company and their appointments represent an expansion of Atlas’ marketing team, a company spokesperson told Trucking Dive in an email.
Ryan McConnell, president of Atlas Van Lines, said Loehr and Kelley’s forward-thinking leadership will help the specialty relocation firm build on its legacy of building trust through its brand.
“As we grow and invest in our marketing capabilities, we’re focused on advancing a brand that empowers our customers and our network to go new places, expanding what’s possible for Atlas and the people we serve,” McConnell said in the release.
Loehr will lead the development and execution of Atlas’ corporate marketing strategy, focusing on strengthening the company’s brand, accelerating growth and deepening customer engagement, the company said. Atlas Van Lines is a business unit of Atlas Global that has 2,731 power units and 2,351 drivers as of May, according to a Federal Motor Carrier Safety Administration database.
The company said Loehr has a track record of building high-performing teams and leading marketing transformations across complex organizations.
Loehr previously directed more than $1 billion in media investment at Inspire Brands and led digital transformation at Humana and Brown-Forman, per the release.
Kelley returns to Atlas after leaving the company in April 2018 to join Gray Loon Marketing Group as project manager, according to her LinkedIn profile. Prior to rejoining Atlas, Kelly was digital platforms manager at Amcor and managed marketing and website development at Berry Global.
Kelly transitioned to her role on July 6, while Loehr joined the company June 22. Both are based at the company’s Evansville, Indiana headquarters.
