Averitt’s Jeff Edwards will become VP of truckload sales at the end of 2025, the company announced last week.
Edwards will be a key force in the company’s sales strategy and customer relationships across its business network, working in conjunction with Averitt’s VP of corporate business development and regional sales VPs that cover nine regions.
The promotion comes as Tim Reeves, who currently holds the position, retires. Edwards has nearly 37 years’ experience with the business. He started in 1989 as a full-time dock associate while he was attending school at the University of Louisville.
As Edwards got to know the culture of the company and its opportunities, it quickly became a home, Edwards told Trucking Dive in an interview Monday.
“When you look across our company, there’s a lot of 25-plus year folks, and that wasn’t by accident,” he said. “That has a lot to do with the culture that our teams built.”
Edwards had progressed with the company for over three decades. “[H]is leadership experience across both operations and sales makes him well suited for this role,” Kent Williams, EVP of sales and marketing at Averitt, said in a news release.
The Cookeville, Tennessee-based business began in 1958 and earlier this year recorded having over 4,000 power units and nearly 5,200 drivers, according to the Federal Motor Carrier Safety Administration.
Edwards said he’ll be working with the company’s ops team to better understand business needs, and then he’ll be out meeting customers starting in February.
“I think job one, two and three is to figure out a way to grow,” he said.
