The assorted business units of IMC Companies will soon operate under a single corporate name.
The Tennessee-based marine drayage company expects to complete the transition of its seven regional brands to IMC by year’s end. Those companies include Atlantic Intermodal Services, DNJ Intermodal Services, Gulf Intermodal Services, H&M Intermodal, Intermodal Cartage Co., Ohio Intermodal Services and Pacific Drayage Services.
“The integration also allows us to streamline processes so that the customer experience is optimal and consistent across the company,” Chief Marketing Officer Katie George Hooser wrote in an email to Transport Dive.
IMC Chairman Mark George said nothing will change from an operations standpoint.
“Now, it is time to unify our regional brands under the IMC name so that we fully leverage our national footprint via which we handle freight via every major rail and port in the country,” the chairman said in a press release.
The transition to the IMC brand will happen gradually over 2023, and one company at a time, according to a company blog post.
Hooser said the transition should be seamless, but will take time to integrate the assorted systems and operations, which cannot be done overnight.
Leadership and personnel at each of the company’s locations will remain. All IMC operating company presidents will also retain ownership in IMC.
IMC, which launched in 1982, credits part of its growth to acquisition and preservation of regional brands. Retaining local personnel assisted with the transition and helped IMC better understand new markets it moved into, Hooser said.